Marketing research is involved with the linking of the manufacturers, intermediaries and the customers through information. It helps in identifying the recent trends in habits and behaviours of...

Manufacturing is one of the important activity for wealth generation. Countries like China, Thailand, Vietnam etc are creating an enabling environment for developing these nations as major industrial...

The size of the service sector is increasing in virtually all countries around the world. This course is designed in response to this global transformation of our economies towards services. This...

ABOUT THE COURSE:Retailing as a domain has indeed witnessed an adventuresome journey from haats to shops in our neighbourhoods to big malls to finally our computers and mobile devices. The journey...

Organization Theory is one of the most interesting and relevant sub-disciplines within the administrative sciences. This course provides a comprehensive view on organization theory. The real-life...

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It...

This course is designed to develop in the students an understanding of the concept of Business Ethics and its application in business decision making with emphasize on CSR and sustainable business...

This is a foundational course to enable to learners understand that ‘business as usual’ is no longer a viable option in the global business scenario. What is required instead is ‘Ethical...

ABOUT THE COURSE: Investment management is one of the main finance functions for both corporations and individuals. Investor managers face situations that require understanding of quantitative tools...

The course introduces participants to the field of Corporate Social Responsibility. The course begins with a discussion on the history of CSR activities, and moves through planning, implementation,...

ABOUT THE COURSE: Mergers and Acquisitions are part of corporate growth strategy and one can see more and more M&A transactions taking place in the business environment. By completing this...

Commodity derivatives market has witnessed tremendous growth in India. Since the setting up of different national level demutualized commodity exchanges such as NCDEX, MCX and NMCE about a decade...

Decision Modeling is an important component of Operations Research. With the advent of globalization, only those industries survive who would be able make effective decisions. Out of the vast...

The course aims to equip students to develop themselves into a critically reflective and capable scholar, practitioner, or a manager who can facilitate the change process in their organizations and...

This course will cover the behavioral aspects of financial decision making and personal finance planning. The students shall be introduced to the theoretical, mathematical, and empirical...

ABOUT THE COURSE: Projects are the modus operandi of implementing organizational strategy and achieving strategic goals and objectives. Its importance is well-acknowledged and pervasive in the...

The objectives of the course are :1. To discuss intellectual property strategy to protect inventions and innovations ofnew ventures.2. To develop skills of commercial appreciation by allocating...

The course investigates factors influencing the optimal design and management of distribution channels with particular emphasis on sales force management and channel designs for improving efficiency....

The aim of this course is to equip the learners to understand, appreciate, and employ the corporate finance concepts and applications in the context of managerial decision making. The course...

International Marketing course for practicing Mangers working in International Markets, MBA Students. This course will provide basic theories of Internal Business, various types of entry strategies...