When creating a Video campaign in Google Ads, it all starts with your marketing objective. Whether your goal is to drive awareness, consideration, or action, we’ll help you create a campaign...

Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics...

Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding...

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet...

Discovery ads help you reach up to 3 billion people looking for inspiration across their personalized feeds on YouTube, Discover, and Gmail. Put your products in front of new audiences as...

Explore advanced Video ads topics to further your knowledge of Google Ads solutions and strategies. Learn more about using Reach Planner for Video and TV campaigns, YouTube's approach...

Creative is the largest driver of video campaign effectiveness. Learn how to make effective YouTube video ads for any marketing objective, discover video creative tools and resources available...

With an ongoing focus on user privacy, regulations and platforms are making changes to the way that cookies are collected and used. For marketers, this may leave a gap in our understanding of...

Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. After completing...

Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management,...

Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive...

Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you...

Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of it. This training shows you...

Get to know video advertising on YouTube using TrueView throughDisplay & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to display on...

Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats...

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams...