This book points up a significant area that has been, and is being, overlooked - education. This book describes a set of innovative management tools that will help organizations and their...

Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to...

In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice–thus...

This book is perfect for anyone looking at business and entrepreneurship. It is ideal for anyone with an interest in business and anyone who has aspirations to start their own...

With the expansion of technology and governance, the information governance industry has experienced dramatic and often, sudden changes. Among the most important shifts are the proliferation of...

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout...

This book describes the role of the controller in a nonpublic company (small business), and provides a detailed 'how to' guidance of the various duties and responsibilities the controller of...

This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body...

This book examines and assesses how CEOs defines, navigate and instill key activities of organizational life and provokes and challenges the nature of their practice.In the 21st Century, the...

A prosperous future for your community is in your hands!Make your community a better place to live, work and play!Why do some communities thrive and grow while others struggle and decline?...

The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically...

This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body...

This book will explain the complex inter-relationships between the International Accounting Standards Board (the creator of IFRS), the Financial Accounting Standards Board (FASB) and the...

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that...

This book is a brief introduction to sustainability as it applies to business and offers an overview of how sustainability is applied throughout the organization. Chapters are organized by...

In this book we discuss the specific pressures and decisions that influences the changes in corporate reporting The importance of corporate financial reporting has increased over the...

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.Facebook, Instagram, LinkedIn, Pinterest, Twitter,...

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social...

Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future global leaders...

Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing...