The Metaverse will be the next technological revolution. This book helps business executives to understand its foundations and reveals the new opportunities it will bring.The accessible language...

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the...

Do you want to start your own company?This book describes the management expertise, organizational skills, and vocabulary necessary to be a successful entrepreneur based on the author’s...

This exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international issues...

This book outlines the particulars of cross-cultural management and is a guidebook for international managers. The book not only discusses the general aspects of how cultures can differ, it...

This sixth edition of a national bestseller is organized the way businesspeople think--by product rather than by agency. It is a comprehensive, yet user-friendly, resource for navigating the...

Cyberattacks are more destructive than ever, but your C-suite can stop them. This book tells you how.Cyberattacks are worse now than ever before. To defeat cybercriminals, companies must focus...

Process Improvement to Company Enrichment: An Integrated Strategy presents a unique, proven methodology for achieving an environment of innovation.This book details a comprehensive and...

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and...

What They Didn’t Teach You in School: Lessons for STEM Students and ProfessionalsScience, Technology, Engineering, and Math education has been described as, “drinking from a firehose.”...

The book will appeal to corporate managers who must manage issues and controversies involving outside groups and organizations The book shows practitioners how to ground their strategic advice on...

The book offers an introduction to cross cultural management through an exploration of the major theories that have been developed in the fields of business anthropology and...

Learn to Escape, Avoid or Sidestep Your Descent into the QuicksandStuck Entrepreneurs provides inventive strategies for the quicksand-mired businessperson who asks, what am I doing wrong? or how...

Understanding Digital is the Most Critical Skill of the DecadeEvery business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic...

The Intrapreneurship Formula is a practical guide for corporate leaders and managers who aspire to drive corporate innovation. The world we are in today is experiencing an acceleration...

This book focuses on the foundations needed to be successful in managing and engaging with data analytics initiatives, bridging the gap between creators and users of data.Currently, every company,...

The purpose of this book is to trace the history of globalization and its impact on supply chain management and to look at the problems and some of the solutions facing global supply chains in...

This book places revenue management at the forefront of management accounting with cost management and performance measurement in supporting roles. Revenue management introduces new ideas such...

This book is a practical and comprehensive guide to succeeding in ASEAN countries. It allows for a deeper understanding of the business environment of these diverse economies. You will be better...

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and...