Develop, validate, and deploy powerful decentralized applications using blockchain Get the most out of cutting-edge blockchain technology using the hands-on information contained in...

One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and...

Build a “cognitive brand” that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples’ thoughts, feelings,...

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use...

A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.Most of us are familiar with the traditional way of looking at...

The proven process for making the most of every business meeting—from the coauthor of the international bestseller Dealing with People You Can’t StandFrom Dr. Rick Brinkman, one of...

Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand...

The never-before-told story of Patrón Tequila--the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patrón...

This book is not written specifically for White readers, Black readers, readers who are Latino, Asian, or other specific racial or ethnic groups. If you are a business leader, individual...

Learn how to thrive in even the most volatile economic climate with smart strategies from USA TODAY’s top small-business columnistToday’s small business owners need all the tools they...

Three top Wall Street analysts reveal enduring lessons in sustainable success from the great industrial titans—the high-tech companies of their day—to the disruptors that now dominate...

It takes more than a great idea to make your side hustle a success. Here, two experts show you how to build one that creates the autonomy you desire and changes the way you live. Carrie Bohlig...

“Dream, Believe, Dare, Do . . .”Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity...

The most powerful word in your leadership vocabulary is . . . THANKS!Building a fully engaged, energized workforce is the key to business success. The Power of Thanks reveals how leading...

The best resource on how to establish and run a company flight department--revised and updated!Business and Corporate Aviation Management, Second Edition, is the most comprehensive and...

Famous "Work-Out" change-management tool explained by the people who helped develop it.GE's legendary Work-Out program played a key role in the company's phenomenal success over the past decade...

Implement a Robust BI Solution with Microsoft SQL Server 2012Equip your organization for informed, timely decision making using the expert tips and best practices in this practical guide....

Deliver BI Solutions with Microsoft Office PerformancePoint Server 2007Maximize the powerful BI tools available in PerformancePoint 2007 with help from this practical guide. You will learn how...

Praise for Successful Business Intelligence"If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice...

Extract and analyze mission-critical enterprise data using Microsoft Office 2007This authoritative volume is a practical guide to the powerful new collaborative Business Intelligence tools...