This free course introduces Virginia Woolf’s last novel, Between the Acts (1941), with the aim of understanding how she writes about time, memory, and ideas about identity. It also considers...

Gain an understanding of the basic building blocks of musical theory and notation. This free course, An introduction to music theory, will introduce you to music staves, clefs, rhythmic and...

Learn to use web analytics reports to plan and improve your digital marketing Being able to navigate and analyse Google Analytics reports to plan and improve digital marketing activity is a...

Learn to use advanced web analytics features to gain better marketing insights On this course, you’ll learn about the more advanced functionality in Google Analytics and how you can use...

Explore the role of CRM and marketing automation to improve your email marketing To get the most out of your email marketing, you need the right tools to store your email lists, create and send...

Learn to use email marketing analytics, measurement and iteration to improve ROI If you want your email marketing efforts to be successful, it’s essential to track and measure your...

Explore how to use online display advertsing across the user journey Online display advertising is changing quickly with new ad networks, formats, and targeting options, all competing...

This free course, Visions of protest: graffiti, introduces students to contrasting understandings of graffiti. It draws on a wide range of graffiti examples, including mystery zebras in Hackney,...

This free course, Recording music and sound, provides an historical introduction to music and sound recording in the creative industries and offers some guidance about making your own...

Learn to make best use of formats and creative to appeal to your target audience The best online display advertising campaigns use a combination of formats and creative for different...

Learn to create web analytics goals and use attribution modelling reports Setting up web analytics goals is an essential component of any digital analytics measurement plan. On this two-week...

Develop a customer-centric approach to email marketing across the user journey Email marketing can be one of the most effective forms of digital marketing when it’s done right. On this...

Gain sought-after skills from digital marketing experts Developments in digital media and technologies have dramatically changed the way businesses of all sizes engage and build relationships...

Improve your digital marketing alongside experts in the field Digital marketing is an increasingly busy space where audiences are bombarded with messages across numerous channels. How do you...

Discover audience targeting options for effective online display advertising Targeting your online display advertising helps you focus a campaign or ad group on audiences who meet specific...

Create and use marketing reporting dashboards to drive performance Dashboards let you monitor lots of metrics at once, helping you quickly visualise your data and see correlations. They can be...

Discover how you can capture the attention of your target audience In a world where digital marketing is constantly evolving and changing, it is harder than ever to gain the attention of...

Develop your leadership skills and enhance organisational culture There is a growing need to develop leadership skills and a culture of accountability within organisations working with...

Leadership has been studied for centuries, although its examination in modern times has largely focused on the work of senior executives in private sector, profit-making organisations. In this...

This free course, Fundamentals of accounting, will introduce you to the essential concepts and skills of bookkeeping and accounting in four weeks. To start with you will learn about the...