The first book to reveal and dissect the technical aspect of many social engineering maneuversFrom elicitation, pretexting, influence and manipulation all aspects of social engineering are...

A popular fundraising blueprint for small- to mid-sized nonprofit organizationsIn the newly revised Eighth Edition of Fundraising for Social Change, two nonprofit leadership veterans deliver...

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative...

Work for social change through constructive engagement and systems disruption in this practical resource for social change advocates and conflict specialistsIn The Neutrality Trap, expert...

Discover how to manage this noisy world without it managing you.In Numb, distinguished author Dr. Charles R. Chaffin delivers a fun and evidence-based exploration of how you can devote more...

Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking...

Harness the power of social media to predict customer behavior and improve salesSocial media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big...

The quick-and-easy guide to effective social media marketingSocial Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business...

A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect...

The bible of grassroots fundraising, updated with the latest tools and methodsFundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive...

Avoid becoming a #PRFail with a solid social media strategySocial Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any...

Develop the skills and capabilities quickly becoming essential in the new marketing paradigmThe Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more...

Tweet your company to the top of the market with a tailored approach to TwitterTwitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to...

The social media marketing bible for the financial industryThe Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social...

Introduce your business to the world with this essential guide to social media marketingMarketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to...

Social media is not about social media. It's about leadership and connections.Billions of conversations are taking place in social networks every day. But for busy executives and business...

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models...

The inside information that marketers and social media practitioners have been dying to get their hands on...It seems like every day another self-appointed social media "guru" appears on the...

The follow up to Share This: The Social Media Handbook for PR Professionals.Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24...

Create and maintain a successful social media strategy for your businessToday, a large number of companies still don't have a strategic approach to social media. Others fail to calculate...