A Practioner's Guide to Public Relations Research, Measurement and Evaluation
Description
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
Books 
Business Expert Press
Exclusively Paid 
5h 39m 
No Certificate 
240 pages A Practioner's Guide to Public Relations Research, Measurement and Evaluation
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TypeBooks
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ProviderBusiness Expert Press
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PricingExclusively Paid
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Duration5h 39m
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CertificateNo Certificate
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
