The Advertising course focuses on the study of diverse aspects of advertising. The course will guide students through various approaches to understand the complexities and processes of advertising and its role in the marketing. This course prepares students for graduate study in any of the specialized fields of Advertising. It enables students to develop a critical understanding of the major concepts, themes, theoretical frameworks and methodology of the discipline.Course Objective:1. Understanding the language of advertising and its relation with mass media and communication.2. Getting familiar with concept of targeting, positioning and segmentation.3. Students will understand the social, ethical and legal responsivities of advertising.4. Understanding advertising approaches that combine the use of print, online and other types of communication.The course is accompanied by academic script, glossary, exercises, model questions and references to learn more.