The current core course has been specifically designed for the students studying in the arena of advertising and brand management at college or university level as per UCG approved curriculum.In addition, this said core course can also be studied by the undergraduate students pursuing course in relevant disciplines of Management, Commerce and other Management & other professional courses.The current course has been organised brilliantly to cover all the essential aspects related to advertising and brand management.This course provides an overview of the field of advertising and brand management particularly, emphasis will be placed on the scientific method of practical application of theories and methods. This is an introductory class that aims to teach students an organized approach to solving management problem of advertising and brand management.During the course the students will be imparted comprehensive understanding on key concepts of advertising and brand management. The current course will mainly focus to equip the students with the basic understanding of the advertising and brand management in changing business scenario. To equip the students with the nature, purpose & complex constructions in theplanning and execution of a successful advertising program. The course will expose student to issues in brand management, faced by firms operating in competitive markets.