id,title,slug,link,category_id,tags,type_id,image,provider_id,publisher_id,university_id,institution_id,duration,cost_id,certificate,difficulty,description,syllabus,pages,added_date,published_date,bad_link,popular
32538,"An Introduction to Macro Environmental Analysis and Business Strategy",an-introduction-to-macro-environmental-analysis-and-business-strategy-32538,,2,,1,https://d3f1iyfxxz8i1e.cloudfront.net/courses/course_image/166afd4ae584.jpg,17,,1452,,"2 weeks, 5 hours a week",3,,,"<h2 id=""explore-how-macro-environmental-factors-influence-strategic-direction"">Explore how macro environmental factors influence strategic direction</h2>
<p>How do you develop a winning business strategy, and how does the macro environment influence a company’s strategy formulation?</p>
<p>In this two-week course for business students and managers, you’ll explore the definition of business strategy and unlock the potential of the macro environment.</p>
<h2 id=""discover-the-power-of-macroeconomics"">Discover the power of macroeconomics</h2>
<p>You’ll have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.</p>
<h2 id=""understand-globalisation-pros-and-cons"">Understand globalisation pros and cons</h2>
<p>Globalisation is a huge economic theme of the past 30 years. The course will look in-depth at the benefits and costs of globalisation for business, and what the barriers to global business are.</p>
<h2 id=""perform-your-own-pestle-analysis"">Perform your own PESTLE analysis</h2>
<p>Explore the macro environment using the PESTLE framework. PESTLE (Political, Economic, Sociological, Technological, Legal and Environmental) is an important business-analysis tool that allows you to uncover the key factors influencing an organisation from the outside.</p>
<p>This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.</p>",,,2024-06-24,,no,