Description

Become a data-driven marketing expert by mastering analytics lifecycle, data infrastructure and digital trends while going through global retail banking case studies.

• Analytics scope at a retail bank
• Marketing challenges across the retail banking customer lifecycle
• Data related Infrastructure at a retail bank
• Channel implications on data driven marketing at retail banks
• Data-driven customer acquisition at retail banks
• Data driven usage management at retail banks
• Data driven customer experience management at retail banks
• Data driven upselling and Cross selling at retail banks
• Data driven retention and loyalty management at retail banks
• Practical Implementation challenges for the data-driven market