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Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization
Description
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk. Read more
Microcredentials 
Coursera
Free to Audit 
1 month at 10 hours a week 
Beginner 
Paid Certificate Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization
Affiliate notice
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TypeMicrocredentials
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ProviderCoursera
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PricingFree to Audit
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Duration1 month at 10 hours a week
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DifficultyBeginner
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CertificatePaid Certificate
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
Read more
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