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Description
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Books 
Business Expert Press
Exclusively Paid 
5h 28m 
No Certificate 
196 pages Consumer Behavior Theories
Affiliate notice
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TypeBooks
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ProviderBusiness Expert Press
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PricingExclusively Paid
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Duration5h 28m
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CertificateNo Certificate
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
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