Don't use data mining as a black box. Get a deep understanding of how the data mining algorithms work. This knowledge is not only theoretical; it helps you developing better models in production.

Data mining is gaining popularity as the most advanced data analysis technique. With modern data mining engines, products, and packages, like SQL Server Analysis Services (SSAS), Excel, and R, data mining has become a black box. It is possible to use data mining without knowing how it works. However, not knowing how the algorithms work might lead to many problems, including using the wrong algorithm for a task, misinterpretation of the results, and more. This course explains how the most popular data mining algorithms work, when to use which algorithm, and advantages and drawbacks of each algorithm as well. Demonstrations show the algorithms usage in SSAS, Excel, and R.