Description
When we think of design primarily in terms of visual representation, we neglect an essential piece of the creative process. The words we use to form concepts can also powerfully shape a design project from start to finish—giving clarity to goals, precision to names and structure, and purpose to stylistic choices.
Elizabeth McGuane offers a fresh, empowering framework for design. Drawing from her experience on the forefront of web, mobile, and product design, she shows us how to harness the potency of words and language to uplift and illuminate rather than encumber. Learn how to effectively apply semantic concepts, use language to frame design problems clearly, and integrate elements of style such as metaphor and nomenclature, to strengthen your design process.
Books 
A Book Apart
Exclusively Paid 
3h 44m 
No Certificate 
148 pages -
TypeBooks
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ProviderA Book Apart
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PricingExclusively Paid
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Duration3h 44m
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CertificateNo Certificate
When we think of design primarily in terms of visual representation, we neglect an essential piece of the creative process. The words we use to form concepts can also powerfully shape a design project from start to finish—giving clarity to goals, precision to names and structure, and purpose to stylistic choices.
Elizabeth McGuane offers a fresh, empowering framework for design. Drawing from her experience on the forefront of web, mobile, and product design, she shows us how to harness the potency of words and language to uplift and illuminate rather than encumber. Learn how to effectively apply semantic concepts, use language to frame design problems clearly, and integrate elements of style such as metaphor and nomenclature, to strengthen your design process.
