Description
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Books 
Harvard Business Review Press
Exclusively Paid 
50m 
No Certificate 
96 pages Do You Want to Keep Your Customers Forever?
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TypeBooks
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ProviderHarvard Business Review Press
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PricingExclusively Paid
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Duration50m
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CertificateNo Certificate
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
