In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals. Applied Learning Project In this specialization, our goals are to: -Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online -Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service -Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices -Apply testing and analytics to optimize your marketing efforts and improve business outcomes Read more