Description
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders Opens in a new tabreport that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²Check out all Google Career Certificates hereOpens in a new tab.This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentationOpens in a new tab.¹Lightcast™ US Job Postings (2022: Jan. 1, 2022 - Dec. 31, 2022).²Based on program graduate survey, United States 2022Applied Learning ProjectThis program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and TwitterThrough a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
Syllabus
Course 1: Foundations of Digital Marketing and E-commerce
- Offered by Google. This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with ... Enroll for free.
Course 2: Attract and Engage Customers with Digital Marketing
- Offered by Google. Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & ... Enroll for free.
Course 3: From Likes to Leads: Interact with Customers Online
- Offered by Google. From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & ... Enroll for free.
Course 4: Think Outside the Inbox: Email Marketing
- Offered by Google. Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce ... Enroll for free.
Course 5: Assess for Success: Marketing Analytics and Measurement
- Offered by Google. Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & ... Enroll for free.
Course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores
- Offered by Google. Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing ... Enroll for free.
Course 7: Satisfaction Guaranteed: Develop Customer Loyalty Online
- Offered by Google. You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google ... Enroll for free.
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TypeMicrocredentials
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ProviderCoursera
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PricingFree to Audit
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Duration6 months at 10 hours a week
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DifficultyBeginner
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CertificatePaid Certificate
Course 1: Foundations of Digital Marketing and E-commerce
- Offered by Google. This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with ... Enroll for free.
Course 2: Attract and Engage Customers with Digital Marketing
- Offered by Google. Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & ... Enroll for free.
Course 3: From Likes to Leads: Interact with Customers Online
- Offered by Google. From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & ... Enroll for free.
Course 4: Think Outside the Inbox: Email Marketing
- Offered by Google. Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce ... Enroll for free.
Course 5: Assess for Success: Marketing Analytics and Measurement
- Offered by Google. Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & ... Enroll for free.
Course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores
- Offered by Google. Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing ... Enroll for free.
Course 7: Satisfaction Guaranteed: Develop Customer Loyalty Online
- Offered by Google. You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google ... Enroll for free.