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Description
This issue explains how focus groups can be used to identify problems, plan, develop new products, obtain market information, and conduct research. It outlines how to get started with the focus group process, how to recruit participants, and how to facilitate a focus group meeting.
Books 
Association for Talent Development
Exclusively Paid 
39m 
No Certificate 
16 pages How to Conduct Focus Groups—Business Skills
Affiliate notice
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TypeBooks
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ProviderAssociation for Talent Development
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PricingExclusively Paid
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Duration39m
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CertificateNo Certificate
This issue explains how focus groups can be used to identify problems, plan, develop new products, obtain market information, and conduct research. It outlines how to get started with the focus group process, how to recruit participants, and how to facilitate a focus group meeting.
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