This Specialized Program is aimed at leaders who seek to develop innovation and entrepreneurship projects for startups, corporations and family businesses. Through 4 courses, you will apply startup strategies and tools to innovate and generate value in your company and markets and the management of innovation techniques in corporate entrepreneurship strategies to develop and launch new products and services or for the strategic renewal of the organization. Applied Learning Project Students will identify the differences in the business models of two iconic companies in the world. Students will diagnose whether the organization where you work or their own company has an entrepreneurial culture. Students will be able to detect companies that have a culture of innovation in their core. Students will develop a value proposition validating it with the help of customer interviews. Read more