Title: Integrated Marketing Management
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Integrated Marketing Management

Indian Institute of Science Bangalore , NPTEL via Swayam

Description

The course provides a good foundation on the essentials of Marketing Management required in the fiercely competitive Indian Market. It covers :Marketing function; Marketing concept; Relationship with other functions;Relevance; Marketing environment; Markets; Consumer; Buyer behaviour; Market segmentation; Marketing Planning; Marketing mix; Product policy; New products; Product life cycle; Pricing; Distribution;Advertising and promotion; Marketing organization; Sales forecasting; Management of sales force; Marketing controlINTENDED AUDIENCE : Engineers, B.E./B Tech, ME/M Tech; Scientists(M Sc/ PhD); Professionals requiring exposure to MarketingPREREQUISITES : NilINDUSTRY SUPPORT : Almost all companies

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8 weeks

Integrated Marketing Management

Indian Institute of Science Bangalore , NPTEL
Find study group
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The course provides a good foundation on the essentials of Marketing Management required in the fiercely competitive Indian Market. It covers :Marketing function; Marketing concept; Relationship with other functions;Relevance; Marketing environment; Markets; Consumer; Buyer behaviour; Market segmentation; Marketing Planning; Marketing mix; Product policy; New products; Product life cycle; Pricing; Distribution;Advertising and promotion; Marketing organization; Sales forecasting; Management of sales force; Marketing controlINTENDED AUDIENCE : Engineers, B.E./B Tech, ME/M Tech; Scientists(M Sc/ PhD); Professionals requiring exposure to MarketingPREREQUISITES : NilINDUSTRY SUPPORT : Almost all companies

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