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International Marketing & Cross Industry Growth Specialization

Description

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries. Read more

Microcredentials

Coursera

Free to Audit

1 month at 10 hours a week

Beginner

Paid Certificate

International Marketing & Cross Industry Growth Specialization

Affiliate notice

  • Type
    Microcredentials
  • Provider
    Coursera
  • Pricing
    Free to Audit
  • Duration
    1 month at 10 hours a week
  • Difficulty
    Beginner
  • Certificate
    Paid Certificate

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries. Read more