Description
This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management. Applied Learning Project Learners will create three unique final projects for this specialization including a strategic planning session agenda, written strategy concerning statements of cash flow and ratios, and digital marketing strategy recommendations. These projects are an opportunity to apply concepts learned in each of the courses. Read more
Microcredentials 
Coursera
Free to Audit 
1 month at 10 hours a week 
Beginner 
Paid Certificate Introduction to Business Specialization
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TypeMicrocredentials
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ProviderCoursera
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PricingFree to Audit
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Duration1 month at 10 hours a week
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DifficultyBeginner
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CertificatePaid Certificate
