Introduction to Public Relations and the Media Specialization
Description
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan. Applied Learning Project Learners will create tools used in public relations, including a press release, story pitch, media contact list, and crisis communication plan. Knowledge gained throughout each course will guide learners to create and refine the basic tools used every day in public relations practice. Read more
Introduction to Public Relations and the Media Specialization
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TypeMicrocredentials
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ProviderCoursera
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PricingFree to Audit
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Duration1 month at 10 hours a week
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DifficultyBeginner
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CertificatePaid Certificate