Description
The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.
Books 
Business Expert Press
Exclusively Paid 
3h 32m 
No Certificate 
180 pages -
TypeBooks
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ProviderBusiness Expert Press
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PricingExclusively Paid
-
Duration3h 32m
-
CertificateNo Certificate
The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.
