Title: Marketing Management - II
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Marketing Management - II

Indian Institute of Technology Kanpur , NPTEL via Swayam

Description

This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function. INTENDED AUDIENCE : Contents will be updated soon PRE-REQUISITES : Graduation, Marketing Management-I INDUSTRY SUPPORT : FMCG, Automotive, Chemical, Pharmaceutical, Engineering and Service Industries

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8 weeks

Marketing Management - II

Indian Institute of Technology Kanpur , NPTEL
Find study group
Affiliate notice

This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function. INTENDED AUDIENCE : Contents will be updated soon PRE-REQUISITES : Graduation, Marketing Management-I INDUSTRY SUPPORT : FMCG, Automotive, Chemical, Pharmaceutical, Engineering and Service Industries

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