Description
Leverage Unstructured Data to Become More
Competitive, Responsive, and Innovative In Mining the Talk, two leading-edge
IBM researchers introduce a revolutionary new approach to unlocking
the business value hidden in virtually any form of unstructured
data–from word processing documents to websites, emails to
instant messages. The authors review the business drivers that
have made unstructured data so important–and explain why
conventional methods for working with it are inadequate. Then,
writing for business professionals–not just data mining
specialists–they walk step-by-step through exploring your
unstructured data, understanding it, and analyzing it
effectively. Next, you’ll put IBM’s
techniques to work in five key areas: learning from your customer
interactions; hearing the voices of customers when they’re
not talking to you; discovering the “collective
consciousness” of your own organization; enhancing
innovation; and spotting emerging trends. Whatever your
organization, Mining the Talk offers you breakthrough
opportunities to become more responsive, agile, and
competitive. Identify your key information sources and what can be learned
about them Discover the underlying structure inherent in your unstructured
information Create flexible models that capture both domain knowledge and
business objectives Create visual taxonomies: “pictures” of your data
and its key interrelationships Combine structured and unstructured information to reveal
hidden trends, patterns, and relationships Gain insights from “informal talk” by customers and
employees Systematically leverage knowledge from technical literature,
patents, and the Web Establish a sustainable process for creating continuing
business value from unstructured data Preface xv Acknowledgements xx Chapter 1: Introduction 1 Chapter 2: Mining Customer Interactions
21 Chapter 3: Mining the Voice of the Customer
71 Chapter 4: Mining the Voice of the Employee
93 Chapter 5: Mining to Improve Innovation
111 Chapter 6: Mining to See the Future 133 Chapter 7: Future Applications 163 Appendix: The IBM Unstructured Information
Modeler Users Manual 171
Books 
IBM Press
Exclusively Paid 
6h 26m 
No Certificate 
240 pages Mining the Talk: Unlocking the Business Value in Unstructured Information
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TypeBooks
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ProviderIBM Press
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PricingExclusively Paid
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Duration6h 26m
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CertificateNo Certificate
Leverage Unstructured Data to Become More Competitive, Responsive, and Innovative
In Mining the Talk, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking the business value hidden in virtually any form of unstructured data–from word processing documents to websites, emails to instant messages.
The authors review the business drivers that have made unstructured data so important–and explain why conventional methods for working with it are inadequate. Then, writing for business professionals–not just data mining specialists–they walk step-by-step through exploring your unstructured data, understanding it, and analyzing it effectively.
Next, you’ll put IBM’s techniques to work in five key areas: learning from your customer interactions; hearing the voices of customers when they’re not talking to you; discovering the “collective consciousness” of your own organization; enhancing innovation; and spotting emerging trends. Whatever your organization, Mining the Talk offers you breakthrough opportunities to become more responsive, agile, and competitive.
Identify your key information sources and what can be learned about them
Discover the underlying structure inherent in your unstructured information
Create flexible models that capture both domain knowledge and business objectives
Create visual taxonomies: “pictures” of your data and its key interrelationships
Combine structured and unstructured information to reveal hidden trends, patterns, and relationships
Gain insights from “informal talk” by customers and employees
Systematically leverage knowledge from technical literature, patents, and the Web
Establish a sustainable process for creating continuing business value from unstructured data
Preface xv
Acknowledgements xx
Chapter 1: Introduction 1
Chapter 2: Mining Customer Interactions 21
Chapter 3: Mining the Voice of the Customer 71
Chapter 4: Mining the Voice of the Employee 93
Chapter 5: Mining to Improve Innovation 111
Chapter 6: Mining to See the Future 133
Chapter 7: Future Applications 163
Appendix: The IBM Unstructured Information Modeler Users Manual 171
