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This free online course will introduce you to the rapidly evolving world of digital marketing and the role it plays in driving awareness and sales for online businesses. We will go on a customer journey together, to discover how people use digital to search, engage, review and buy.

Learn how to create a digital marketing strategy

If you don’t know where you’re going, you’ll never arrive, which is why you need a strategy to direct your digital marketing decisions. We will provide you with a step-by-step guide to creating your own digital marketing strategy, to keep you on the right track towards engaging and retaining your most valuable customers online.

Explore digital marketing tools

There are so many ways you can engage online and new digital marketing tools evolving everyday. We’ll give you an overview of what’s available and drill down into the four main components: search, content, social and email. We’ll let you try your hand at using some of the tools and help you understand the opportunities each presents, to form part of a compelling digital marketing campaign, which will get your online business noticed.

By the end of the course, you will: