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This free online course focuses on the planning phase of starting a small online business and will introduce what you need to do for clarity and action.

Understand online business and e-commerce

With so many ways to operate online, it is important that you understand what your business is and where it fits in. We’ll take you through the differences between various forms of online business models, to help you decide the best direction.

We will help you develop a business plan or business model canvas to focus your thinking on the best opportunities for your online business. You will understand how to use primary and secondary research to identify your most valuable customer.

By the end of the course, you will be ready to:

• refine your idea;
• identify your positioning;
• develop your pitch;
• create a business plan;
• and prepare for implementation

  Get expert online business advice

  This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they planned their online business.

  This course is targeted at learners who are considering setting up an online business and wish to understand the planning processes involved in starting an online business, through listening to others who have gone through this process, learning theory and activities.