id,title,slug,link,category_id,tags,type_id,image,provider_id,publisher_id,university_id,institution_id,duration,cost_id,certificate,difficulty,description,syllabus,pages,added_date,published_date,bad_link,popular 30574,"Online Business: Planning for Success",online-business-planning-for-success-30574,,2,,1,https://d3f1iyfxxz8i1e.cloudfront.net/courses/course_image/efbaa963f952.jpg,17,,1399,,"4 weeks, 2 hours a week",2,,,"

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This free online course focuses on the planning phase of starting a small online business and will introduce what you need to do for clarity and action.

Understand online business and e-commerce

With so many ways to operate online, it is important that you understand what your business is and where it fits in. We’ll take you through the differences between various forms of online business models, to help you decide the best direction.

We will help you develop a business plan or business model canvas to focus your thinking on the best opportunities for your online business. You will understand how to use primary and secondary research to identify your most valuable customer.

By the end of the course, you will be ready to: