Description
This new case study challenges
readers to help a leading online book swap site retool its business
model to overcome increased postal costs and the growing popularity
of e-books. Crystallizing realistic analytical challenges faced by
companies in many industries and markets, it exposes readers to the
entire decision-making process, providing opportunities to perform
analyses, interpret output, and recommend the best course of
action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry
College.
Books 
Pearson
Exclusively Paid 
26m 
No Certificate 
18 pages -
TypeBooks
-
ProviderPearson
-
PricingExclusively Paid
-
Duration26m
-
CertificateNo Certificate
This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.
