Title: Services Marketing: A Practical Approach
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Services Marketing: A Practical Approach

Indian Institute of Technology, Kharagpur , NPTEL via Swayam

Description

This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. The course will help students understand services marketing from various perspectives and will also be useful if participants wish to establish a new service business of manage an existing one.INTENDED AUDIENCE : Interested studentsPREREQUISITES : NilINDUSTRY SUPPORT : Nil

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4 weeks

Services Marketing: A Practical Approach

Indian Institute of Technology, Kharagpur , NPTEL
Find study group
Affiliate notice

This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. The course will help students understand services marketing from various perspectives and will also be useful if participants wish to establish a new service business of manage an existing one.INTENDED AUDIENCE : Interested studentsPREREQUISITES : NilINDUSTRY SUPPORT : Nil

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