id,title,slug,link,category_id,tags,type_id,image,provider_id,publisher_id,university_id,institution_id,duration,cost_id,certificate,difficulty,description,syllabus,pages,added_date,published_date,bad_link,popular
36057,"Social Media Marketing - Digital Marketing Strategy",social-media-marketing-digital-marketing-strategy-36057,,2,,1,https://d3f1iyfxxz8i1e.cloudfront.net/courses/course_image/de0e14c11a98.jpeg,83,,,,"8 hours 44 minutes",4,,,"<p><strong>Beginners Guide To Social Media&nbsp;Marketing &amp; Digital Marketing Strategy</strong></p>
<p>Do you want to understand the science and art of Social Media&nbsp;Marketing?</p>
<p>Do you get frustrated with all the confusing advice on the internet?</p>
<p>Maybe you have tried Social Media Marketing and Online&nbsp;Marketing in the past and failed?</p>
<p><strong>Master Social Media Marketing And Online Digital Marketing</strong></p>
<p>In this course you will learn how to master Social Media Marketing.</p>
<p>You will learn what works and what does not work with online digital marketing&nbsp;and where to spend your time and effort.</p>
<p>You will understand the psychology of the buyer journey and how you can map that to your social media marketing,&nbsp;content creation and sales&nbsp;process.</p>
<p><strong><em>This course does NOT cover paid advertising or podcasting.</em></strong></p>
<p><strong>Topics Covered In This Course:</strong></p>
<p><em>Module 1 - Understanding Social Media Marketing</em></p>
<ul><li>
<p>The Social Media Marketing Monster</p>
<li>
<p>Free vs Paid Traffic</p>
<li>
<p>What Is Marketing</p>
<li>
<p>What is Media</p>
<li>
<p>What is Social</p>
<li>
<p>Local vs International Social Media Marketing</p><p><em>Module 2 - Marketing As A Business Priority</em></p>
<ul><li>
<p>Marketing As A Business Priority</p>
<li>
<p>The Marketing Company</p>
<li>
<p>Feast And Famine</p>
<li>
<p>Continuous Marketing</p>
<li>
<p>The 80/20 Principle</p>
<li>
<p>Sales And Marketing</p><p><em>Module 3 - Understanding The Buyer Journey</em></p>
<ul><li>
<p>Meet Bob</p>
<li>
<p>The Seven Steps To Marriage</p>
<li>
<p>The Buyer Journey - AIDA</p>
<li>
<p>Attention Content</p>
<li>
<p>Interest Content</p>
<li>
<p>Desire Content</p>
<li>
<p>Action Content</p><p><em>Module 3a - Bob's World View&nbsp;Marketing</em></p>
<ul><li>
<p>Understanding World Views</p>
<li>
<p>Understanding Bob</p>
<li>
<p>Confirming A World View</p>
<li>
<p>The Family Kettle</p>
<li>
<p>Bob's World View Activities</p><p><em>Module 4 - Social Media Marketing And Search Engine Optimisation - SEO</em></p>
<ul><li>
<p>The Truth About Social Signals</p>
<li>
<p>The Problem With New Websites</p>
<li>
<p>The Snowball Effect</p>
<li>
<p>The Great Deception</p>
<li>
<p>Your Website As Your Data Center</p><p><em>Module 5 - Social Media Marketing Platforms</em></p>
<ul><li>
<p>Finding Bob</p>
<li>
<p>What Platform Should I Use?</p>
<li>
<p>Business Or Personal Branding?</p>
<li>
<p>Branding Tips</p>
<li>
<p>Creating Your Biography</p>
<li>
<p>Housekeeping</p><p><em>Module 6 - Posting On Social Media Platforms</em></p>
<ul><li>
<p>The Golden Rules</p>
<li>
<p>Curation Vs Creation</p>
<li>
<p>What Types Of Content Should I Create?</p>
<li>
<p>Written Content</p>
<li>
<p>Photography Content</p>
<li>
<p>Infographics Content</p>
<li>
<p>Video Content</p>
<li>
<p>Podcast Content</p>
<li>
<p>Automation</p><p><em>Module 7 - Social Media Posting Ideas</em></p>
<ul><li>
<p>Where Do I Get Posting Ideas From?</p>
<li>
<p>Stupid Questions</p>
<li>
<p>Conversations</p>
<li>
<p>Stories - The Power Of Narrative</p>
<li>
<p>Industry News</p>
<li>
<p>Content Capture Systems</p>
<li>
<p>Respecting Your Audience</p><p><em>Module 8 - Creating A Social Media Post</em></p>
<ul><li>
<p>Take Them To The Movies</p>
<li>
<p>Headlines</p>
<li>
<p>Body Text</p>
<li>
<p>Using Images</p>
<li>
<p>Video Posts</p>
<li>
<p>Quizzes And Polls</p>
<li>
<p>Links</p>
<li>
<p>Hashtags</p><p><em><strong>The Following Is Coming Soon:</strong></em></p>
<p><em>Module 09 - Community Based Marketing</em></p>
<ul><li>
<p>The Best Kept Secret In Social Media Marketing</p>
<li>
<p>Choosing A Niche</p>
<li>
<p>Choosing A Platform</p>
<li>
<p>Gate Keepers</p>
<li>
<p>Community Rules</p>
<li>
<p>Shared Ownership</p>
<li>
<p>Structuring Your Community</p>
<li>
<p>Visiting Other Communities</p><p><em>Module 10 - Building A Social Media Marketing Plan</em></p>
<ul><li>
<p>Why You Need A Plan</p>
<li>
<p>Your Social Media Schedule</p>
<li>
<p>Your Content Calendar</p>
<li>
<p>Realistic Time Frames</p>
<li>
<p>Responsibilities And Roles</p>
<li>
<p>SMART Goals For Your Marketing</p>
<li>
<p>Marketing Mission Statements</p><p><em>Module 11 - Social Media Marketing Case Studies</em></p>
<ul><li>
<p>Marketing Mistakes</p>
<li>
<p>Twitter Case Studies</p>
<li>
<p>Facebook Case Studies</p>
<li>
<p>Google+ Case Studies</p>
<li>
<p>LinkedIn Case Studies</p>
<li>
<p>YouTube Case Studies</p>
<li>
<p>Pinterest Case Studies</p>
<li>
<p>Instagram Case Studies</p><p><strong>Join Us</strong></p>
<p>So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!</p>",,,2024-06-24,,no,