ABOUT THE COURSE:The ongoing rapid transformation in the business world certainly calls for a strategic approach to sales and selling management. With the ever-increasing competition and high commoditization, an effective and skilled sales force undoubtedly plays a key role in retaining and capturing markets. Given the same, the present course aims at enhancing the understanding of the learners on sales management from a much-needed practical perspective in conjunction with the case-based discussions. The course is designed to discuss selling from a strategic standpoint in a highly volatile, uncertain, complex and ambiguous business world with the key objective of preparing learners for crafting effective sales management strategies.PREREQUISITES:Graduates, the Course will aim at building Fundamentals of Sales Strategy at a Beginner’s levelINDUSTRY SUPPORT:Anyone in Sales Profession, Sales Executives, Sales Managers across organizations will find value in the course