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The She Spot

via Berrett-Koehler Publishers

Description

Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women's issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.

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Books

Berrett-Koehler Publishers

Exclusively Paid

5h 25m

No Certificate

288 pages

The She Spot

via Berrett-Koehler Publishers

Start Learning Find study partner

Affiliate notice

Type

Books
Provider

Berrett-Koehler Publishers
Pricing

Exclusively Paid
Duration

5h 25m
Certificate

No Certificate

Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women's issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.

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