Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy!Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just...

Transform Raw Social Media Data into Real Competitive AdvantageThere’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase...

Build and Deploy Mobile Business Apps That Smoothly Integrate with Enterprise IT For today’s enterprises, mobile apps can have a truly transformational impact. However, to maximize their value,...

Getting Architecture Just Right: Detailed Practical Guidance for Architecting Any Real-World IT Project To build effective architectures, software architects must tread a fine line between precision...

This is the Rough Cut version of the printed book.Marketing has always been about "me": my brand, my product, my company. But "inside-out" marketing no longer works: your customers simply won't...

The Practical, End-to-End Guide to WebSphere®  Infrastructure Engineering and Technical ManagementCompanies depend on the IBM® WebSphere platform to deliver mission-critical Web applications...

Maximize the Value of Your Information Throughout Even the Most Complex IT ProjectForeword by Tim Vincent, IBM Fellow and Vice President, CTO for IBM Analytics GroupTo drive maximum value from...

The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More ValueFor years, Search Engine Marketing, Inc. has been the definitive practical guide...

Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional DataEnterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But...

Make Information GovernanceWork: Best Practices, Step-by-Step Tasks, and Detailed DeliverablesMost enterprises recognize the crucial importance of effective information governance. However, few...

The #1 Guide to Excellence in Technical Communication—Fully Updated for Embedded Assistance, Mobile, Search, Multimedia, and MoreDirect from IBM’s own content design experts, this guide shows you...

Build Tomorrow’s Best Mobile/Web Applications with IBM WebSphere Application Server 8.5 and IBM Worklight This guide presents a coherent strategy for building modern mobile/web applications that...

How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience Analytics is not just a technology: It is a better way to do business. Using analytics, you can...

IBM's Best-Selling Guide to XPages Development–Now Updated and Expanded for Lotus Notes/Domino 9.0.1 XPages instantly revolutionized Notes/Domino application development, and the newest versions...

The Easy, Visual Introduction to IBM DB2 Version 10.5 for Linux, UNIX, and WindowsForeword by Judy Huber, Vice President, Distributed Data Servers and Data Warehousing; Director, IBM Canada...

Break the Old, Waterfall Habits that Hinder Agile Success:Drive Rapid Value and Continuous ImprovementWhen agile teams don’t get immediate results, it’s tempting for them to fall back into old...

Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market PlaceMobile Strategy gives IT leaders the ability to transform their business by offering all the...

Maximize the Value of Business Intelligence with IBM Cognos v10 -- Hands-on, from Start to Finish This easy-to-use, hands-on guide brings together all the information and insight you need to drive...

The Definitive Solutions-Oriented Guide to IBM® DB2® for z/OS®: Now Fully Updated for Both v9 and v10! The largest database tuning performance gains can often be obtained from tuning application...

A Complete, Practical Guide to Building and Hosting Cloud Services That Deliver Exceptional Business Value In this unique title, key developers of the IBM SmartCloud Enterprise share indispensable...