Free upGrad Digital Marketing Accelerator Program Alternative
Table of Contents
About the Course
upGrad's Digital Marketing Accelerator program is designed for students, fresh graduates, and early career professionals looking to build a strong foundation in digital marketing. This certification program is suitable for anyone looking to develop a career in digital marketing or gain a deeper understanding of how to leverage digital tools and strategies to drive business growth.
You will learn:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Social media marketing
- Content marketing
- Email marketing, and
- Web analytics
Moocable Alternative
We carefully study a bootcamp/influncer course and provide a free/affordable alternative using MOOCs (online courses, books...). In addition, you can find study partners and have your own DIY-bootcamp for free!
Syllabus
We will be studying the Google Digital Marketing & E-commerce professional certificate
, a program taught by Google, offered by Coursera. Here's the syllabus in detail:
1. Foundations of Digital Marketing and E-commerce
Google via Coursera
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty.
- Free course
- Duration: 18 hours
- Difficulty: Beginner
2. Attract and Engage Customers with Digital Marketing
Google via Coursera
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages.
- Free course
- Duration: 21 hours 11 minutes
- Difficulty: Beginner
3. From Likes to Leads: Interact with Customers Online
Google via Coursera
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content.
- Free course
- Duration: 1 day 4 hours 50 minutes
- Difficulty: Beginner
4. Think Outside the Inbox: Email Marketing
Google via Coursera
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty.
- Free course
- Duration: 1 day 1 hour 37 minutes
- Difficulty: Beginner
5. Assess for Success: Marketing Analytics and Measurement
Google via Coursera
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights.
- Free course
- Duration: 1 day 2 hours 18 minutes
- Difficulty: Beginner
6. Make the Sale: Build, Launch, and Manage E-commerce Stores
Google via Coursera
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings.
- Free course
- Duration: 23 hours 47 minutes
- Difficulty: Beginner
7. Satisfaction Guaranteed: Develop Customer Loyalty Online
Google via Coursera
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy.
- Free course
- Duration: 1 day 5 hours 6 minutes
- Difficulty: Beginner
Get Certified
All the courses listed above are FREE to enroll. You can audit Coursera courses for free.
However, we understand that some learners need to get certified. In this case, you can still follow our syllabus and pay for the certificates.
If you pay for the certificates, you will obtain certificates granted by:
- for 1/10th the cost of upGrad Digital Marketing Accelerator Program.
Benefits
Save upto INR 70,000
That's how much you'll save by choosing the alternative route versus upGrad Digital Marketing Accelerator Program. You'll learn the same skills and topics, without the expensive price tag.
Curriculum taught by world-class experts
Our alternative syllabus is taught/provided by world-class experts
Better material, richer communities
Unlike upGrad's program, all the resources in our syllabus are free to access. That means it's open to more scrutiny and improvements.
In addition, all the courses & books listed in our syllabus have over +100k learners (cumulative) . That means, you can find peers, study partners, and reviews easily.
If you are looking for study partners/mentors, join a study group on Moocable
Certificate recognised world-wide
Institutions like "Google", "Coursera", etc, are recognised globally. These certificates have more credibility and authority, and can help you get better jobs.
Objections
After helping thousands of learners, we've noticed a collection of objections/concerns learners have regarding bootcamps. We've dedicated an entire page to answer each of them descriptively.
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