Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business. After...

Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and...

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your...

Display ads not only drive direct purchase actions; they can attract a person’s interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how...

Explore the videos below to learn how to set up, troubleshoot, and optimize your Shopping Ads campaign to reach your...

Watch videos by Google Ads experts to discover how to reach your audience more effectively and share your message with potential customers ,at the right place and the right time, with...

Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to...

Curious about copyright? Find out why it’s important to consider copyright when publishing content online. Recognize what tools are available for creators and content owners to handle...

Get an overview of asset monetization on YouTube. Recognize how to monitor data in YouTube Analytics and downloadable reports to troubleshoot revenue fluctuations and maximize...

Explore the livestreams below to learn how to reach today’s always-connected audiences wherever they are. Learn from Google Product Experts how to work smarter with end-to-end campaign...

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and...

Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced...

Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After...

Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your...

Discover Google’s marketing and measurement tools, including Google My Business and Google Marketing Platform. Translate your business goals into digital marketing that you can easily measure...

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration...

Master the essentials of creating, managing, and reporting on your inventory with AdMob. Learn best practices for growing your revenue and controlling the quality of ads. After completing...

Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for what you offer. Explain how Shopping ads work and list the key shopping...

Help grow your retail business and master the basics of setting up and launching a Shopping Program Explain how Shopping ads work and list the key shopping policy requirements Learn how to set up...

Master the fundamentals of creating a Google Display ads campaign to meet specific marketing objectives. After completing this foundational Google Display ads learning path, you'll be able to:...