Description
Every business needs improved cybersecurity, but that doesn’t mean it’s something that sells itself. In fact, many businesses see cybersecurity as a cost rather than an investment that has returned value. Leaders should be able to communicate the benefits of improved cybersecurity from a business perspective, but some cannot and often may not consider what goes into marketing and selling cybersecurity products and services.
Tags
Syllabus
- Enterprise Security Leadership: Selling and Marketing Cybersecurity Products
- Enterprise Security Leadership: Selling and Marketing Cybersecurity Products
Online Course 
Enterprise Security Leadership: Selling and Marketing Cybersecurity Products
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TypeOnline Course
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Provider
Every business needs improved cybersecurity, but that doesn’t mean it’s something that sells itself. In fact, many businesses see cybersecurity as a cost rather than an investment that has returned value. Leaders should be able to communicate the benefits of improved cybersecurity from a business perspective, but some cannot and often may not consider what goes into marketing and selling cybersecurity products and services.
- Enterprise Security Leadership: Selling and Marketing Cybersecurity Products
- Enterprise Security Leadership: Selling and Marketing Cybersecurity Products
