Description

Beginners Guide To Social Media Marketing & Digital Marketing Strategy

Do you want to understand the science and art of Social Media Marketing?

Do you get frustrated with all the confusing advice on the internet?

Maybe you have tried Social Media Marketing and Online Marketing in the past and failed?

Master Social Media Marketing And Online Digital Marketing

In this course you will learn how to master Social Media Marketing.

You will learn what works and what does not work with online digital marketing and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.

This course does NOT cover paid advertising or podcasting.

Topics Covered In This Course:

Module 1 - Understanding Social Media Marketing

• The Social Media Marketing Monster

• Free vs Paid Traffic

• What Is Marketing

• What is Media

• What is Social

• Local vs International Social Media Marketing

  Module 2 - Marketing As A Business Priority

  • Marketing As A Business Priority

  • The Marketing Company

  • Feast And Famine

  • Continuous Marketing

  • The 80/20 Principle

  • Sales And Marketing

    Module 3 - Understanding The Buyer Journey

    • Meet Bob

    • The Seven Steps To Marriage

    • The Buyer Journey - AIDA

    • Attention Content

    • Interest Content

    • Desire Content

    • Action Content

      Module 3a - Bob's World View Marketing

      • Understanding World Views

      • Understanding Bob

      • Confirming A World View

      • The Family Kettle

      • Bob's World View Activities

        Module 4 - Social Media Marketing And Search Engine Optimisation - SEO

        • The Truth About Social Signals

        • The Problem With New Websites

        • The Snowball Effect

        • The Great Deception

        • Your Website As Your Data Center

          Module 5 - Social Media Marketing Platforms

          • Finding Bob

          • What Platform Should I Use?

          • Business Or Personal Branding?

          • Branding Tips

          • Creating Your Biography

          • Housekeeping

            Module 6 - Posting On Social Media Platforms

            • The Golden Rules

            • Curation Vs Creation

            • What Types Of Content Should I Create?

            • Written Content

            • Photography Content

            • Infographics Content

            • Video Content

            • Podcast Content

            • Automation

              Module 7 - Social Media Posting Ideas

              • Where Do I Get Posting Ideas From?

              • Stupid Questions

              • Conversations

              • Stories - The Power Of Narrative

              • Industry News

              • Content Capture Systems

              • Respecting Your Audience

                Module 8 - Creating A Social Media Post

                • Take Them To The Movies

                • Headlines

                • Body Text

                • Using Images

                • Video Posts

                • Quizzes And Polls

                • Links

                • Hashtags

                  The Following Is Coming Soon:

                  Module 09 - Community Based Marketing

                  • The Best Kept Secret In Social Media Marketing

                  • Choosing A Niche

                  • Choosing A Platform

                  • Gate Keepers

                  • Community Rules

                  • Shared Ownership

                  • Structuring Your Community

                  • Visiting Other Communities

                    Module 10 - Building A Social Media Marketing Plan

                    • Why You Need A Plan

                    • Your Social Media Schedule

                    • Your Content Calendar

                    • Realistic Time Frames

                    • Responsibilities And Roles

                    • SMART Goals For Your Marketing

                    • Marketing Mission Statements

                      Module 11 - Social Media Marketing Case Studies

                      • Marketing Mistakes

                      • Twitter Case Studies

                      • Facebook Case Studies

                      • Google+ Case Studies

                      • LinkedIn Case Studies

                      • YouTube Case Studies

                      • Pinterest Case Studies

                      • Instagram Case Studies

                        Join Us

                        So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!